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Market Spotlight: Thailand

Factum Scale
Here’s our assessment on how Thailand ranks as a market for global expansion.
  • Thailand ranks 100th out of 112 countries globally on the EF English Proficiency Index, reflecting a very poor proficiency in English.
  • According to the UN Human Development Program, the average years of schooling in Thailand is 7.6, significantly less than a majority of their Asian neighbors, and English is rarely taught in the classroom.
  • Even in densely populated regions in Thailand, it is uncommon to find a fluent English speaker, so working through an interpreter is essential.

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