Global Insider Talks
March 21, 2024
Episode Notes
Douglas Hungerford, Senior Product Manager, PepsiCo
Discover the thinking behind driving revenue management, pricing, promotions, and beyond within PepsiCo’s iconic brands, Gatorade and Soda Stream, as we delve into data and sustainability.
In this exclusive interview, Douglas Hungerford, Senior Product Manager at PepsiCo, discusses the transformative role of data analytics, AI, and machine learning and how they impact the company’s approach to business strategy. With a focus on Gatorade and Soda Stream, he shares invaluable insights into how these advanced technologies are shaping every aspect of product management, from market analysis to consumer engagement. Sustainability and single-use plastic were also part of the fascinating discussion.
Guest: Douglas Hungerford, Senior Product Manager, PepsiCo
Resume highlights:
- More than a decade leading data analytics and digital transformation projects for companies like PepsiCo, PWC, and Bloomberg.
- Leads product strategy & management for PepsiCo’s Global Strategy & Transformation Group, specifically digital innovations and data infrastructure, with a focus on Gatorade and Soda Stream product lines.
- Earned an MBA from Florida International University and a Bachelor of Arts degree with from Indiana University.
- Based in Miami.
Here’s more on how data is directly informing PepsiCo’s business strategy, the impact of AI on the workforce, and how PepsiCo is focused on creating meaningful sustainability programs to reduce single-use plastic:
Background reading:
- Take the latest Global Business Sentiment Survey on Tech here
- How PepsiCo tamed big data and cut analysis time by 70% (Tableau from Salesforce)
- Top 5 Ways to Promote Global Business with Technology (Factum Global)
- The Advantages of Data-Driven Decision Making (Harvard Business School)
- Coca-Cola vs. Pepsi: The Sweet Fight For Data-Driven Supremacy (AI Data & Analytics Network)
- Creating a Roadmap for Global Expansion through Digital Transformation (Factum Global)
