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Cindia Luest


Cindia will use her more than 30 years in public and private sector international business to support the firm’s business development efforts.

She began her career in management and IT consulting, and was later responsible for managing global teams in large organizations, from the United Nations to the Swiss banking sector. Cindia has experience leading business strategy, setting up operations, and managing extensive international projects.

She is also an author and the founder of Spice Journeys (, a company with a mission to innovate storytelling through audio experiences, film, sensory storytelling, and events. The company was founded with Cindia’s novel “The Spice Temple” – a work of literary or culinary fiction. Spice Journeys is a purpose-driven business. This includes disrupting traditional publishing and using storytelling to start conversations for positive change.

Cindia earned a Master's degree from London School of Economics in political science, a Bachelor of Science degree from American University in international business and marketing, and completed Executive Education at Oxford University in strategic planning. She is also on the Executive Board of Oxford Entrepreneurs Network.

Cindia loves lingering in cafes to read and write, exploring music and unique sounds, discovering cultures when traveling, and being active in the outdoors. She and her husband often make restaurant reservations before they book their travel. Cindia resides in Switzerland.