Global Insider Talks
Episode Notes
Understanding the universal aspects of your business, while localizing your products and services to the market in which you are operating is critical to the success of your brand.
At Google, human translation experts and generative AI help the company localize its more than 125 products into 117 languages around the world to create a more meaningful experience for its customers.
As an expert in achieving 10x growth, Rojas offers her keys to success for professionals of any size business seeking to scale. Understanding your true key performance metrics (KPIs) is one essential factor in growing beyond your home market. Having too many KPIs is a recipe for disaster!
In this interview, learn more from this internationalization expert on what she learned from her time at Apple in expanding its global retail store presence and how Rojas and her team at Google are scaling Google Play, while localizing the experience for consumers.
Guest: Liliana Rojas, Head of Vendor Operations, Google (T&S Service Delivery – Play & Android)
Resume highlights:
- Internationalization subject matter expert with high-profile operations and marketing positions at Google, Apple, Intel and HP.
- Responsible for managing the team that keeps Google Play and Android safe.
- Led Google’s L10N (“Localization”) vendor operations where she was responsible for a $65m annual supply chain supporting 127 Google products in 117 languages.
- Earned an MBA from Santa Clara University in northern California.
- Born and raised in Bogota, Colombia where she studied Industrial Engineering before moving to the U.S. in 2000.
Here’s more on how internationalization, localization, and key ingredients for scaling your business:
Background reading:
- Read more about localization in a global economy.
- Learn about how Google Play works, an online store where people can find their favorite apps, games, movies, and more.
- Tips from Harvard Business School on scaling your business.
- For more information about Google, visit www.google.com
