1. What is the Factum Global Business Sentiment Survey?

The Factum Global Business Sentiment Survey is a global survey of executives (from the C-suite to middle managers) that measures and tracks sentiments on global business.

2. How often will the survey be conducted?

The survey will be conducted bi-annually.

3. Why was the Factum Global Business Sentiment Survey created?

The Factum Global Business Sentiment Survey was created to measure international business sentiments of executives around the world and to contribute original research to aid in decision making for those working internationally.

4. What is the significance of the Factum Global Business Sentiment Survey?

After recent years of unprecedented global events, businesses are emerging from the heavy toll of the pandemic and uncertain macroeconomic conditions. Findings from the survey will focus on how global executives view the state of global business and what it means for their organization.

5. Are there other surveys conducted on the outlook for global business?

Yes, other surveys may exist but the Factum Global Business Sentiment Survey has varied questions and presents unique data from a different universe of executive respondents around the world.

6. What types of questions were asked in the survey?

The questions were based on five key indicators that measure respondents’ perceived morality, risk tolerance, globalization business plans, global organizational performance, and macroeconomic expectations.

Questions included the following:

7. How many people answered the survey?

117 people answered the survey, with 96 executive leaders fully completing the survey.

8. Who answered the survey?

Respondents have some experience in international business and represented a comprehensive range of regions, industry sizes and seniority levels.

Seniority levels included: C-Suite Leadership/Board Member (43.8%), Executive/Senior Management (39.6%), and Director/Middle Management (16.67%).

Of those who voluntarily provided their organizational information, 88% came from executive leaders in small and medium sized enterprises (< 1,000 employees).

57% were US-based, and 43% were headquartered in nearly 20 countries among regions including Asia-Pacific (8.5%), Europe (19.5%), South America (6.1%), North America (57.3%), and Sub-Saharan Africa (8.5%).

10. Was the survey answered by people outside the United States?

Yes, 43% of respondents were based outside the U.S.

11. What is the Factum Global Business Sentiment Index?

The total Factum Global Business Sentiment Index score measures executive sentiment, on a scale of -1 (most negative) to 1 (most positive), based on five key indicators that measure respondents’ perceived morality, risk tolerance, globalization business plans, global organizational performance, and macroeconomic expectations.

12. How was the Factum Global Business Sentiment Index calculated?

To calculate the Factum Global Business Sentiment Index, responses to the five key business-oriented variables are organized in graded polarity categories to include varying levels of positive and pessimistic sentiment and then normalized based on total complete, unique responses. To adjust for differences in response rates, the data is weighted based on the relative distribution of responses by either role or region to total complete, unique responses. Complete, unique responses indicate that respondents have fully answered all required questions but may not have shared their contact or company information.

13. When was the Factum Global Business Sentiment Survey first launched?

The first survey was launched in August 2022.

14. What is Factum Global?

Factum Global is an international consulting firm that helps organizations expand globally. With over 75 years of combined global expansion experience, our team disrupts the status quo through a company model that brings you transparency, personalized executive-level service, and a proven roadmap to accelerate your organization’s growth. Whether it’s launching into a new market, establishing a local office, or navigating tax laws — we will guide you every step of the way. Let us help you create your global strategy and connect you to the world, profitably. For more information, visit FactumGlobal.com.

15. Which organizations collaborated with Factum Global on the Spring 2023 survey? 

Global Chamber and WeConnect.

16. What is Global Chamber®?

Global Chamber® is a growing and collaborating virtual community of CEOs, executives and leaders in 525 metro regions around the world – everywhere! We’re the only chamber of commerce operating in hundreds of locations that helps exporters, importers and investors in every market segment connect to new clients, partners, projects and resources anywhere through a database of over 100 million trusted people via warm introductions, AI-match making, training, events and more. For more information, visit GlobalChamber.org.

17. What is weConnect?

weConnect’s mission is to disrupt the global compliance industry by making it easier than ever before to legally enter and operate in any country around the world by providing employer of record, incorporation, accounting, payroll and tax compliance services. They provide practical solutions for taking care of international hiring and the compliance of foreign entities. For more information, visit weconnect.co.

If you have additional questions, email jsmith@factumglobal.com.