1. What is the Factum Global Business Sentiment Survey?

The Factum Global Business Sentiment Survey is a global survey of executives that measures and tracks sentiments on global business, with particular focus on how technological innovation, geopolitical developments, and market dynamics impact international expansion and growth strategies.

2. How often will the survey be conducted?

The survey is conducted bi-annually, with special editions released to address emerging trends and developments in the global business landscape.

3. Why was the Factum Global Business Sentiment Survey created?

The Factum Global Business Sentiment Survey was created to measure international business sentiments of executives around the world and to contribute original research to aid in decision making for those working internationally. It helps organizations understand how their peers are navigating complex global challenges and opportunities.

4. What is the significance of the Factum Global Business Sentiment Survey?

The Factum Global Business Sentiment Survey provides valuable insights into the outlook and confidence levels of business leaders around the world. As organizations face increasingly complex decisions about international expansion, technology adoption, and risk management, the survey offers a unique gauge of how global executives are responding to these challenges. The survey data offers policymakers, investors, and business analysts timely intelligence to inform strategic decisions and planning.

5. What makes this Special Edition different from previous surveys?

The Q4 2024 Special Edition focuses specifically on the evolving global technology landscape and its impact on international business strategies. It explores executive sentiments toward artificial intelligence, cybersecurity, digital transformation, and how these technologies are reshaping approaches to global expansion amid geopolitical uncertainties.

6. What types of questions were asked in the survey?

The Q4 2024 Special Edition focused on several key areas:

7. What were the key findings of the Q4 2024 Special Edition survey?

Key findings include:

8. Who answered the survey?

Respondents represented a diverse cross-section of industries and regions, with expertise in international business operations. The survey captured insights from executives across various levels of seniority, company sizes, and geographical locations.

9. What regions are companies most interested in for expansion according to this survey?

Asia-Pacific leads as the top target region (61.5%), followed by Europe (43.1%), Latin America (41.5%), North America (38.5%), Middle East/North Africa (36.9%), and Sub-Saharan Africa (23.1%).

10. How do executives view the role of technology in international expansion?

With an average rating of 4.4 out of 5, sentiment toward incorporating new technologies into internationalization strategies is strongly positive. 85% of respondents rated their sentiment at 4 or 5, indicating that technology is viewed as a key enabler of global growth rather than just an operational tool.

11. What trends are expected to shape internationalization strategies moving forward?

The top trends identified include:

• Increased digitalization and demand for remote operations (56.9%)
  
• Evolution of customer preferences in target regions (56.9%)
  
• Sustainable practices and compliance with global environmental standards (41.5%)
  
• Shift towards regional trade blocs and partnerships (38.5%)
  
• Rising competition from emerging markets (27.7%)
  

12. How are companies approaching technological risks in their global operations?

An overwhelming 92% of respondents view global tech risks—particularly in AI and cybersecurity—not as barriers, but as drivers of opportunity. These challenges are prompting innovation, accelerating digital transformation, and reinforcing organizational resilience.

13. When was the Factum Global Business Sentiment Survey first launched?

The first survey was launched in August 2022.

14. What is Factum Global?

Factum Global is an international consulting firm dedicated to guiding organizations through the complexities of international expansion and strategic transformation. We specialize in delivering bespoke solutions that empower businesses to scale beyond borders, ensuring long-term success through holistic strategies that go beyond market entry. Our services include international readiness assessments, market analyses, strategic planning, operational optimization, cultural integration, and transformation. We help clients implement responsible and sustainable business practices, contributing to their global impact. With expertise spanning the globe and an emphasis in the Americas, Asia-Pacific, Europe, and the Middle East, our seasoned professionals provide critical insights into market entry, change leadership, regulatory compliance, and risk management. With over 100 years of combined experience across diverse industries, we are committed to breaking down barriers and creating a more interconnected and prosperous world. 

15. What is Global Chamber®?

Global Chamber® is a growing and collaborating virtual community of CEOs, executives and leaders in 525 metro regions around the world – everywhere! We’re the only chamber of commerce operating in hundreds of locations that helps exporters, importers and investors in every market segment connect to new clients, partners, projects and resources anywhere through a database of over 100 million trusted people via warm introductions, AI-match making, training, events and more. For more information, visit GlobalChamber.org.

16. Why is understanding the global technology landscape important for international expansion?

The survey reveals that 98% of respondents believe the global technology landscape will not remain the same, highlighting that constant evolution is now the norm. For forward-thinking companies, staying innovative and informed is no longer optional—it’s imperative. Technology is increasingly viewed not just as a support function, but as a strategic driver of long-term success in international markets.

17. How are companies balancing opportunity and risk in their global expansion efforts?

While growth opportunities and market demand are the top drivers shaping internationalization strategies, the survey also highlights the importance of strategic risk awareness. Political stability and a clear-eyed view of regional risks are increasingly critical to international planning—reinforcing that sustainable growth depends on both identifying opportunities and making informed decisions in a complex global landscape.

18. Will there be follow-up reports or analyses based on this survey?

Factum Global continues to monitor the evolving global business landscape and will publish additional insights and analyses based on survey findings. For updates and future reports, please visit FactumGlobal.com.

19. How can I access the full report?

For access to the complete Factum Global Business Sentiment Survey Q4 2024 Special Edition report and additional insights, please visit www.factumglobal.com.