Case Study
Client
$1B+ Korea-based telecom company
Industry
Telecommunications
Location
Middle East & Northern Africa (MENA)
Employee Count
3,000+ in 11 countries
We were hired by a $1B Korea-based telecom company to expand their presence in the Middle East-North Africa (MENA) region and helped manage their entry and expansion as an extension of their senior management team. In doing so, our Dubai, UAE-based team became fully embedded in their business development and marketing functions. As a result, we have supported their efforts in successfully growing brand awareness and reputation as a premier telecom provider, deepening their customer pipeline, and increasing market share and revenue in the region.
Client Background
In 2021, a Korea-based telecom company approached our team at Factum Global seeking assistance with expanding its business into the Middle East-Northern Africa (EMEA) region. The company, which at the time had a market capitalization of over $1 billion with great success in its home market and other parts of the world, identified the Middle East as a potentially lucrative market for its telecommunications services. It was up to us to help them validate their assumptions and make inroads into the new region.
Our Support Included:
- Market Research
- Market-Entry Strategy
- Business Development
- Network Building
- Conference and Event Management
- Distributor Identification
Solution
We began by conducting extensive market research to identify the market opportunity and potential challenges of entering the Middle Eastern telecom market. The research included an analysis of the current telecom landscape in the Middle East, regulatory policies, consumer behavior, and competitor analysis. Based on the findings, we recommended a market-entry strategy that would help the company establish a foothold in the market.
The market-entry strategy involved deploying business development services used in identifying potential partners, distributors, and key customers in the region. We helped the company identify and approach potential partners and distributors, leveraging their extensive network and local market knowledge, led by a dedicated member of our team in Dubai, UAE. We also assisted in conducting due diligence on potential partners to ensure they were a good fit for the company’s business objectives.
In addition to business development efforts, we assisted in organizing events, such as industry conferences and networking gatherings, to help the company establish its presence in the market and build relationships with potential customers and partners. Members of our team managed the logistics, marketing, and outreach for these events, ensuring they were well attended and well received.
We also provided ongoing support in opening doors to new customers and networks. Our team introduced the company to key decision-makers in the Middle Eastern telecom industry, scheduled and facilitated meetings, and provided guidance on local customs and business practices.
Outcomes
As a result of our efforts, the Korea-based telecom company successfully entered the Middle East and has since grown a strong presence and brand recognition for its company. It has secured several strategic partnerships, signed deals with major customers, and expanded its network in the region.
Our comprehensive approach, market insights, and local expertise were instrumental in the company’s success, enabling it to build its brand and quickly establish itself as a key player in the Middle East.
